Our analysis reveals a distinct pattern in the frequency of titles based on Cardinal, Mutable, and Fixed signs, with Air signs (Gemini, Libra, Aquarius) showing a strong presence in the top titles. This dominance suggests that Air signs may carry qualities that resonate more with readers, influencing their purchasing decisions. Moreover, the elemental analysis indicates that while Air signs dominate title popularity alone, Water signs surge ahead when combined with authors, highlighting the importance of considering both elements in the marketing strategy.